UK Government promotes Dragons’ Den Rum

The new UK free trade deal will decrease tariffs on Spirits exported to Australia by up to 5%.

Tom Hurst recently described as an excellent entrepreneur on BBC Dragons Den has had further plaudits from the UK government this week. “We have recently secured a deal with the largest retailer in Australia, the Woolworths group, to roll out four of our products across their 250 Dan Murphy’s bottle shops. This gives us an immediate footprint across the whole of Australia. We are already tendering to add new lines to the deal in 2022.”

The first stock has arrived in Australia and is due to hit stores later this month.

“Australia was my first choice of export destination as the reduction in tariffs and improved ease of movement will really help me to grow my business in this new market.”

The Department of International Trade has made a promotional video with Tom to promote the new trade deal and help encourage others to export to Australia.

“I will be heading over to Australia for a couple of months as soon as the Covid travel restrictions are lifted, if things go well, we may look to base ourselves in Australia for part of the year. The increase in freedom of movement will be really helpful to make this happen.” said Hurst

You can catch Tom on Dragons Den series 18 episode 11 on iplayer or find out more about the rum at

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