After his Channel Swim Success in 1875 Bryant & May released a brand of Captn Webb matches which were in production for over 100 years. This is a pretty phenomenal record for a celebrity brand endorsement.
But how did Captain Webb come to inspire Andy Warhol’s seminal Campbells soup images? Well in 1961 Peter Blake created an oversized wooden replica of the famous Captain Webb matchbox. Sir Peter made the wooden sculpture of the matchbox before Andy Warhol depicted a Campbell's soup can and the matchbox work is widely acclaimed as the inspiration behind Warhol’s iconic image.
Sir Peter Blake the UK pop art pioneer who famously created the iconic Beatles Sgt Peppers Lonely Hearts Club Band album cover used the Captn Webb matchbox image as a recurring trope throughout his career.
So not only was Capt Matt a true Victorian hero, he was a super successful brand and a pop art icon. Hopefully he would be delighted that his great nephew has launched his name and brand again as part of the Rockstar Spirits portfolio.